About Loyaltree
Loyalty that works in everyday business.
Loyaltree was founded in 2025 to make loyalty easier for businesses that customers return to, with a modern reward system that does not force customers into another app.
LoyaltreeRotterdam, NL
A focused loyalty platform for businesses that want customers to come back.
Mission
Loyalty should feel simple.
We believe loyalty works best when it fits the rhythm of the business. Customers should save a pass once, staff should scan quickly, and owners should see what is happening without needing a complicated system.
That is why Loyaltree connects wallet passes, scanner actions, notifications, and dashboard insights in one tool. The goal is loyalty that helps stores bring customers back more often.
The teamBuilt by people who care
Loyaltree was started by Renzo and Anastasis, two developers who care about practical software for businesses. The product is designed around the checkout moment: the customer saving a pass, the employee scanning it, and the owner seeing what happened afterward.
Renzo
Co-founder · Backend & InfrastructureRenzo has been coding for six years and holds a bachelor’s in Computer Science. Based in the Netherlands, he focuses on the backend and infrastructure that keep Loyaltree fast and reliable. He started Loyaltree to give local businesses a simple loyalty tool without breaking the bank.
Speaks Dutch, EnglishAnastasis
Co-founder · Frontend & DesignAnastasis brings two years of experience across frontend and design, and also lends a hand on the backend. Based in Greece, he shapes how Loyaltree looks and feels so the everyday experience stays clean and simple.
Speaks Greek, EnglishProduct first
We care about how the product works inside the shop, not only how it looks in a demo.
Close to businesses
The platform is shaped around practical loyalty flows for cafes, bakeries, restaurants, retail, and growing teams.
Clear product direction
We keep the product direction clear so wallet passes, scanner actions, notifications, and dashboard insights work together.
Product principles
The decisions behind the platform.
LT
Keep loyalty close to the customer
The wallet pass is the center of the experience because customers already know how to keep and open it.
LT
Make checkout simple for staff
Scanner workflows should feel fast enough for a busy counter and clear enough for every employee.
LT
Give owners useful control
Dashboard, notifications, and setup tools should help owners understand what is happening without extra operational work.
How we think
Built around the customer return loop.
The product direction starts with the parts of loyalty that happen every day: saving a pass, visiting again, scanning at checkout, and understanding the result.
Start from the checkout moment
Loyaltree is designed around the moment a customer returns, scans, earns, and redeems.
Focused on wallet-first loyalty
No customer app download, no difficult signup, and no unnecessary complexity in daily use.
Built for growing businesses
The product can start simple and support more locations, teams, and loyalty flows as the business grows.
Building loyalty for a business?
Talk to us about your checkout flow, rewards, locations, and what your customers should experience.